Case Study: FSA Store achieves 79% revenue uplift and 75% sales growth with Criteo

FSA Store - Customer Case Study

FSAStore.com, a specialist retailer serving customers using flexible spending accounts, teamed with Criteo to better target its niche audience year-round. The company’s challenge was converting more top-funnel visitors and keeping buyers engaged throughout the year, not just near FSA deadlines.

Criteo ran lower-funnel and acquisition campaigns to reach users both as they neared their FSA deadline and throughout the year to promote the program and drive purchases. The campaign lifted sales by 75%, revenue by 79%, click-through rate by 45%, and impressions by 120%.

FSA Store