Case Study: Freshly Cosmetics achieves 8x ROAS with Criteo

Freshly Cosmetics enjoys 8x ROAS from Black Friday campaigns

Freshly Cosmetics, the beauty and wellness brand founded in 2016, partnered with Criteo to support its Black Friday push and attract new customers while expanding beyond its core markets. Its challenge was to maximize reach and sales during its most important sales period, especially among shoppers who did not yet know the brand.

Criteo’s customer acquisition solution helped Freshly Cosmetics run a coordinated Black Friday campaign, with weekly budget adjustments and web banner activation aligned to the broader marketing plan. The result was an 8x ROAS, a 26% increase in order value, and a 28% lift in sales for Black Friday 2020, showing a measurable impact from Criteo’s campaign strategy.

Freshly Cosmetics