Case Study: FreshDirect achieves 167% year-over-year sales growth with Criteo's Retail Media Platform

FreshDirect gets cooking with their move to Criteo’s Retail Media Platform

FreshDirect, the online grocery delivery pioneer, was looking to boost success by improving referrals, placements, and pre-selling strategies as it transitioned to Criteo’s Retail Media Platform. As a long-time Criteo customer, FreshDirect wanted to expand inventory and strengthen benefits for brand partners across its ecommerce experience.

Criteo implemented a three-pronged solution focused on expanding ad placements, growing the referral program, and pre-selling to new and existing brands. The results were strong: reorder page placements quickly became a top revenue driver at 20% of total revenue, referred sales grew from single digits to 12% of total sales, brand advertising more than doubled, and FreshDirect achieved 167% year-over-year sales growth over 18 months.

FreshDirect