Case Study: FragranceNet.com achieves +68% incremental sales and +88% incremental clicks on mobile with Criteo's Dynamic Product Ads

FragranceNet.com garners more Facebook clicks and sales on mobile with Criteo.

FragranceNet.com, a leading online retailer of genuine brand-name fragrances, skincare and aromatherapy products, wanted to boost conversions from the growing share of shoppers on mobile devices. To address this, the company became an early beta tester of Criteo’s Dynamic Product Ads on Facebook to better engage and re‑target mobile customers.

Criteo provided DPA‑compliant product feeds, user-level product recommendations and real‑time CPC optimization with enhanced mobile support, enabling personalized ads that work in cookie-restricted environments. Within 30 days FragranceNet.com saw a +88% increase in incremental clicks and +68% incremental sales, and sustained gains including +70% revenue at equivalent COS, +70% orders and +100% click and impression volume.

FragranceNet.com

Michael Nadboy

VP of Online Marketing