Case Study: Flywheel achieves holiday sales growth on BestBuy.com with Criteo

Flywheel helps Consumer Electronics client win big category share on BestBuy.com for the holidays

Flywheel worked with a consumer electronics client that had seen holiday sales decline year over year on BestBuy.com as competitors increased promotions and ad spend. To regain conversions and grow sales, Flywheel partnered with Criteo to improve the client’s digital shelf visibility and retailer search performance.

Using the Criteo platform, Flywheel implemented targeted keyword and branded campaigns, optimized bids by placement, and focused spend on high-intent shoppers. The result was a 13% increase in category share, a 17% increase in units sold, and $3MM in incremental revenue during the holiday season.

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