Case Study: Flyin.com achieves higher revenue and more transactions with Criteo Dynamic Retargeting

Flyin.com improves all KPIs with Criteo’s Adaptive Revenue Optimization Model

Flyin.com, one of the largest online travel agencies in Saudi Arabia, wanted to increase booking revenue while keeping cost of sale as low as possible. To solve this challenge, Flyin.com worked with Criteo, using Criteo Dynamic Retargeting to bring recent site visitors back to complete their bookings.

Criteo then helped Flyin.com switch to an Adaptive Revenue Optimization model, allowing bids to be optimized against a specific COS target and improving performance at scale. The results were strong: transactions rose 371%, revenue increased 811%, and COS dropped 62%, with additional gains of 24% in revenue and 25% in average cart value after the ARO implementation.

Flyin.com

Mohammed Al-Ismail

Marketing Director