Case Study: Flight Network (Canada’s largest online travel agency) achieves 380% conversion increase and 19.6% new-customer sales growth with Criteo (performance display partner)

Flight Network Drives Conversions and Customer Acquisition with Criteo

Flight Network, the largest Canadian‑owned online travel agency serving over 2 million travelers and known for its Price Drop Protection, faced a fiercely competitive, price‑driven market. The company needed to re-engage past visitors and attract new customers with the right offers at the right time, while also navigating shifting advertising regulations in the travel sector.

In 2012 Flight Network partnered with Criteo to launch a CPC performance display program that used predictive analytics, selective targeting and dynamic ads showing up‑to‑date pricing, with Criteo helping maintain regulatory compliance. The collaboration drove dramatic gains—conversions rose by more than 380% and sales from new customers increased by 19.6%.

Flight Network

Karim El Ghalbzouri

Senior PPC Manager