Case Study: Fitzgerald Auto Mall achieves 51% lower CPC and 93% lower cost per vehicle detail page with Criteo Dynamic Retargeting

Fitzgerald Auto Mall Used Criteo Dynamic Retargeting To Re-Engage Visitors Leaving Their Site, Boost Traffic To Specific Page Types, And Shrink Their CPC By 51%

Fitzgerald Auto Mall, a family-owned dealership since 1966 with 20 locations across Maryland, Pennsylvania, and Florida, needed a more cost-effective digital marketing solution. The web team aimed to lower cost-per-click (CPC) and cost-per-lead (CPL) while driving more traffic to vehicle detail pages (VDPs).

They partnered with Criteo Dynamic Retargeting to re-engage visitors who left the site without submitting leads using personalized, dynamic Facebook ads informed by cross-device behavior and machine-learning optimization focused on conversions. The campaigns delivered a 51% lower CPC, a 14% lower CPL, and a 93% decrease in cost per VDP page view.

Fitzgerald Auto Mall