Case Study: Fiat achieves lower lead costs with Criteo Dynamic Retargeting

Fiat minimizes cost per lead with Criteo Dynamic Retargeting in Turkey

Fiat Turkey was looking for a cost-effective way to generate test-drive leads and needed a channel that could support dynamic creatives and cross-retargeting. Fiat partnered with Criteo, using Criteo Dynamic Retargeting to re-engage website visitors and drive them toward filling out test-drive forms.

Criteo implemented personalized retargeting campaigns, manual feed setup, website tagging, and separate optimizations for passenger and light commercial vehicles. In just three months, Criteo helped Fiat achieve 97% lower lead cost and 91% lower sales cost versus the average of all paid channels, creating a more sustainable lead-generation channel.

Fiat