Case Study: Feira da Madrugada boosts new qualified site users with Criteo

Feira da Madrugada SP stays top of mind through Criteo’s Accelerate Team

Feira da Madrugada, a Brazilian reseller marketplace, needed a reliable way to reach buyers and stay top of mind while driving repeat purchases and new customer growth. The company added Criteo’s display ad solutions to its marketing mix, working with Criteo’s Accelerate Team to support ongoing campaign optimization and reengagement.

Criteo implemented display campaigns that helped Feira da Madrugada reconnect with existing customers and attract new ones across the funnel. The results were strong: in the last three months of 2019, Criteo generated more than 500,000 new qualified site users, with 11% of those users engaging with other campaigns and 5% completing a purchase via a Criteo banner.

Feira da Madrugada

Jeferson Ivo

Feira da Madrugada