Case Study: fashionette achieves relevant traffic and conversions with Criteo

fashionette earns new traffic and conversions with Contextual Targeting

Fashionette, a leading European ecommerce company for premium and luxury fashion accessories, wanted to drive relevant traffic for its new beauty category while keeping upper-funnel spend within strict cost-of-sales targets. To support this launch, Fashionette worked with Criteo and tested a contextual targeting approach to reach new users with high-quality, cost-efficient traffic.

Criteo’s contextual targeting solution combined commerce data with contextual signals to identify the best ad placements across its network. The campaign delivered strong results, including 16% lower cost per qualified visit than the lower-funnel campaign, 44% of engaged users retaining for more than 10 days, and 33% of engaged users spending over 2 minutes in session, while also generating conversions and better-than-expected sales and COS performance.

Fashionette

Steve Orlamünder

Team Lead Performance Marketing