Case Study: Silux achieves higher conversions and ROAS with Criteo Automated Bidding

Efficient Automated Bidding for auto parts retailer, Silux

Silux, a Slovenian auto parts retailer with a wide product range and regional warehouse network, wanted to increase conversions as it scaled its business. To support that goal, Silux partnered with Criteo and used Criteo’s dynamic digital advertising and retargeting solutions to reach shoppers most likely to convert.

Criteo implemented Automated Bidding to align campaigns with Silux’s revenue goals and remove manual bidding work. The result was more efficient spend and stronger performance, including a 50% increase in sales, 37% more conversions, and a 32% lift in ROAS, along with a lower cost per lead.

Silux

Irenej Suban

Chief executive officer