Case Study: Edmunds achieves 300% ROI and 25% more dealer leads with Criteo Dynamic Retargeting

Edmunds Drives More Leads For Dealers With Criteo Dynamic Retargeting

Edmunds, a leading car information and shopping platform, launched a subscription service to deliver dealer leads and display ads but found dealers were dissatisfied with the volume and quality of leads. To improve performance and dealer satisfaction, Edmunds evaluated retargeting partners and sought a solution that could scale quickly and drive higher conversion rates.

Edmunds selected Criteo Dynamic Retargeting for its ease of implementation, CPC pricing, and publisher relationships; Criteo deployed tags and feeds, provided creative and operational support, and used personalized ads, advanced bidding, and continual optimization to target high-potential shoppers. The campaign delivered a +300% ROI and month-over-month gains of +25% in leads, +22% in impressions, and +19% in sales.

Edmunds

Harish Mohan

Director, Head of Digital Marketing