Case Study: Fluid Commerce achieves higher ROAS and revenue growth with Criteo

Ecommerce agency, Fluid Commerce, takes clients’ growth to the next level with online advertising

Fluid Commerce, an ecommerce growth agency in Manchester, partnered with **Criteo** to improve online advertising for its retail clients. The agency faced the challenge of driving more revenue, new traffic, returning customers, and stronger brand engagement after other digital platforms delivered limited results.

**Criteo** implemented dynamic display advertising campaigns powered by AI to reach new audiences and re-engage existing customers across the funnel. With engaging ad creatives, dedicated support, and Criteo Partners training, Fluid Commerce improved campaign performance, with ROAS increasing from **14x to 24x** and profitability rising through more effective ad placements and automation.

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