Case Study: DrudgeReport.com quadruples revenue and boosts conversions with Criteo Real-Time Audience

A Criteo Case Study

Preview of the DrudgeReport.com Case Study

DrudgeReport.com quadruples revenue with Criteo’s Real-Time Audience targeting

DrudgeReport.com, an Intermarkets‑managed news site that drives significant referral traffic, worked with Criteo to improve monetization after conservative, cookie‑based buying limited ad performance and mobile reach. Both partners saw an opportunity to increase revenue by updating targeting and inventory strategies.

In May 2014 DrudgeReport switched 300x250 units to Criteo Real‑Time Audience (RTA), which evaluates user value in real time using first‑party signals. The move raised conversion rate by 15%, increased average spend on the 300x250 unit by 317%, drove total Criteo spend up 465% within 30 days, enabled iOS mobile buying, and produced much faster growth than the broader Criteo network.

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