Case Study: Domain boosts lead generation and scales retargeting without raising CPA with Criteo

Domain - Customer Case Study

Domain engaged Criteo to lift the sophistication of its retargeting as part of a broader lead-generation push. Managing print insertions, websites, mobile sites and apps, Domain needed an open, transparent partner with cross-platform expertise that could drive incremental ROI and scale campaigns without inflating cost-per-acquisition (CPA).

Criteo’s transparent platform and service-oriented team enabled close collaboration and cross-channel execution. The partnership delivered efficient, scalable campaigns with no CPA increase, a significant uplift in leads versus previous partners, and a more advanced retargeting strategy.

Domain