Case Study: Deezer achieves 100% increase in subscriptions and 203% higher in‑app CTR with Criteo

Deezer - Customer Case Study

Deezer, a music streaming service with a freemium model, was driving large numbers of mobile app downloads but struggling to convert those users to paid subscribers. Many new users became inactive after weeks or months, so Deezer needed a way to re-engage freemium users and drive upgrades to its Premium+ tier.

Criteo enabled targeted in‑app ad campaigns by uniquely identifying users on their mobile devices and building event‑based profiles to reach key segments (dormant and active users). The campaigns doubled in‑app conversion rate versus desktop, delivered a 96% uplift in incremental subscriptions, and increased click‑through rates on in‑app banners by 203%.

Deezer