Case Study: Decathlon Italia boosts conversions, clicks and incremental sales with Criteo Dynamic Retargeting

Decathlon Italia - Customer Case Study

Decathlon Italia, the Italian arm of the global sportswear retailer with 115 stores, faced a growing challenge: its online storefront was vital for reaching customers and informing in‑store purchases, but many visitors left without buying and the company lacked visibility into shoppers who converted through other channels.

Partnering with Criteo, Decathlon implemented Dynamic Retargeting and custom audience campaigns to deliver the right message to the right shopper at the right time, routing online traffic through retargeting efforts. In Q1 2017 this drove a 13% increase in conversions, 40% more clicks, 17% higher incremental sales, and reached 32,000 tennis players in two weeks for an Artengo campaign.

Decathlon Italia

Alessandro Richichi

Traffic Manager