Case Study: Cyrillus achieves 3.3M€+ omnichannel revenue in 3 months with Criteo

Cyrillus drives 3.3M€+ revenue in omnichannel sales in 3 months with Advalo and Criteo

Cyrillus, a fashion retailer in France, wanted to strengthen customer loyalty but struggled to connect data from its physical stores and ecommerce site, making it difficult to reach high-value shoppers with the right messaging. Criteo, using Advalo’s customer data platform, helped Cyrillus unify offline and online shopper insights for more effective omnichannel marketing.

Criteo implemented a Store Conversion Campaign with dynamic display ads personalized around favorite stores, product recommendations, and local inventory. Over three months, the campaign drove 1.4M€ in online and offline sales and increased Cyrillus’s total revenue by 71%, with 64% of in-store sales coming from users known through Criteo’s network.

Cyrillus