Case Study: Crocs Japan doubles ecommerce sales and reduces cost of sale by 36% with Criteo

Crocs - Customer Case Study

Crocs Japan partnered with Criteo to recreate the in‑store experience for online shoppers. Facing an almost limitless set of footwear options online, they needed a precise way to remind browsers of what they viewed and entice them back to complete purchases.

Criteo combined static banner ads with Criteo Dynamic Retargeting to deliver individually personalized recommendations from Crocs’ 200+ product catalog based on browsing and purchase behavior, while automating campaign management. The result: online sales doubled in one year, cost of sale fell ~36%, and marketing now takes under an hour a week to manage.

Crocs