Case Study: ShoeMall achieves search-like ROI and strong incremental revenue with Criteo's CPC Product Recommendation Engine

Criteo’s Product Recommendation Engine, CPC Pricing Drives Search-Like Performance for ShoeMall

ShoeMall is an online footwear retailer (part of Mason Companies, launched in 1999) that targets professional women with higher household incomes. To reach that audience it used search, comparison shopping, email and various display vendors, and needed a display solution that could recommend both browsed and never-before-seen products, deliver ROI comparable to search, drive incremental revenue, and allow category-level bidding to meet different margin goals.

Criteo implemented its product recommendation engine on a CPC basis, delivering search‑like performance and category-level optimization. Since the partnership began in early 2011 Criteo has met or exceeded ShoeMall’s ROI goals each quarter, driven incremental sales (including products new to individual shoppers) and enabled ShoeMall to increase its CPC display budgets over time.

ShoeMall

Dayne Shuda

eCommerce Marketing Manager