Case Study: THE ICONIC achieves +145% new customers, +150% remarketing revenue and -22% acquisition costs with Criteo

Criteo was able to deliver +145% increase in new customers and a 150% increase in revenue for the remarketing channel

THE ICONIC, founded in 2011 and Australia’s largest online fashion retailer with 700+ designers and over 4 million monthly visits, needed a cost-effective way to acquire relevant new customers and re-engage existing shoppers without disrupting their experience. The retailer’s challenge was to reduce forgotten carts and reach time-poor, mobile-first customers with the right message at the right time.

Criteo’s platform used intelligent bidding, personalized creatives and product recommendations (including mobile retargeting and complementary-product suggestions) to reach high-value visitors and bring them back to convert. The campaign delivered a 145% increase in new customers, a 150% uplift in remarketing revenue and a 22% reduction in customer acquisition costs.

THE ICONIC

Adam Jacobs

Co-Founder and Managing Director