Case Study: Xbox achieves 1,200% ROAS and 15.7% lift in unique purchasers with Criteo Sponsored Products

Criteo Sponsored Products Helped Microsoft Xbox Drive Purchase Among Both Brand-Loyal And New Users

Microsoft Xbox faced the challenge of locking in pre-Christmas sales early—avoiding the hyper‑competitive Black Friday period—by increasing prominence across top retail sites and converting shoppers who typically spend a long time researching consoles. Xbox needed a way to reach both brand‑loyal and new users across the retail shopping journey to drive awareness and prompt purchase decisions.

Xbox ran a multi‑faceted campaign using Criteo Sponsored Products, which delivered real‑time, search‑like e‑commerce targeting across retailer placements (search, category, product pages and homepage). An A/B test showed a 15.7% lift in unique purchasers and the campaign achieved a 1,200% ROAS, with consistent efficiency across placements and spend levels and measurable incremental sales before the holidays.

Xbox

Aina Bolstad

Sr. Marketing Communications Manager