Case Study: Mountain House achieves 3x June sales and 1,768% ROAS with Criteo Sponsored Products

Criteo Sponsored Products Helped Freeze Dried Foods Brand, Mountain House, Achieve A Record Month During The Crucial Summer Camping Season On Key Retail Partners

Mountain House, a freeze-dried foods brand, needed to capitalize on a narrow summer camping window to drive awareness and sales of its 30-day Outdoor Adventure Meal Kits across major retail partners. The challenge was to reach shoppers browsing retailers that carry their products and move them down the purchase funnel to conversion during the crucial month of June.

Mountain House ran an omnichannel campaign including mailers and email, and partnered with Criteo to deploy Sponsored Products throughout June—appearing on homepages, “Emergency Kits & Supplies” merchandising pages, and complementary product pages (tents, hiking gear) to cross-sell. The effort drove a record month: June sales were three times higher than the previous five months combined and delivered a 1,768% ROAS.

Mountain House

Nga Ho

Marketing Analyst