Case Study: New Look achieves 93% revenue growth and 23% traffic lift with Criteo

Criteo Partners With UK Retailer New Look To Help Them Get 93% More Revenue And 23% More Traffic While Lowering COS

Criteo partnered with UK fashion retailer New Look to help them engage and convert shoppers more personally across the full consumer journey. New Look was seeking a strategic digital partner to lift performance while improving efficiency across online and mobile channels.

Over more than five years Criteo implemented and iteratively refined Dynamic Retargeting and broader online/mobile advertising strategies, driving a 93% year‑over‑year increase in performance marketing revenue and a 23% rise in traffic while lowering cost of sale from 19% to 14% (a 26% reduction). New Look and Criteo are now working toward a 360° view of customer interactions across online and offline channels.

New Look