Case Study: Webranking achieves stronger full-funnel performance with Criteo

Criteo Partner Agency, Webranking, drives full-funnel results for clients

Webranking, an Italian digital marketing agency, needed a way to strengthen its lower-funnel performance while adapting clients’ strategies to a fast-changing market, especially during COVID-19. Working with Criteo and its Criteo Partners program, Webranking looked to improve retargeting, capture new online shoppers, and build a fuller view of the customer journey.

Criteo helped Webranking test and expand campaigns beyond direct response into mid- and upper-funnel activity, with ongoing support, training, and feedback through the partner program. The results included a 80% year-over-year increase in post-click revenues and conversions from Criteo, a 57% YoY increase in investment in Criteo campaigns, and ROAS improving from 14x to 24x.

Webranking

Roberta Sanzani

Head of Digital Advertising