Case Study: Sony achieves 2x conversions, 281% revenue growth and drastically lower cost-per-sale with Criteo

Criteo helps Sony multiply YOY conversions and revenue at a lower cost per sale.

Sony, a leading consumer electronics and entertainment brand, teamed with Criteo to accelerate online sales and improve e‑commerce efficiency. The key challenge was to drive more conversions and revenue while lowering cost of sale—especially during high‑stakes periods like Black Friday and Cyber Monday.

By adopting Criteo’s real‑time optimization engine—automated audience discovery, user‑level product recommendations, and optimized bidding across mobile and social—Sony hit targeted COS and reduced wasted spend. The result: conversions more than doubled, cost of sale fell 15% YOY, and during Thanksgiving–Cyber Monday revenue grew 281% while cost of sale declined 74.6%.

Sony

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Sony