Case Study: JD Williams achieves 36% revenue lift and 24% lower Cost of Sale with Criteo's enhanced prediction engine

Criteo delivers across-the-board performance lift for JD Williams —at 24% lower Cost of Sale

JD Williams, a leading UK direct home-shopping retailer known for inclusive-size fashion and multi-channel marketing, needed faster growth in new customers and higher sales per customer while keeping performance-display costs under control. The company was seeing strong post-click performance but a higher cost per customer than other channels, so it trialed Criteo’s enhanced prediction engine to boost sales, revenue and new-customer volumes without raising cost of sale.

Criteo’s engine bid on the predicted likelihood of click-and-purchase and delivered instantly personalized ads and recommendations with no code changes, going live in days. Within weeks JD Williams saw substantial uplifts — 36% higher revenue and a 24% reduction in cost of sale — alongside improved conversion rates and increased new-customer acquisition.

JD Williams

Caroline Briggs

Advertising Manager