Case Study: Clinique reaches two million high-intent online shoppers with Criteo's OTT video advertising solution

Clinique reaches two million new high-intent online shoppers in India with their game-changing OTT video ad strategy

Clinique, the global beauty brand, wanted to build awareness for its Moisture Surge 100H Auto-Replenishing Hydrator in India while reaching shoppers with both high intent and strong purchasing power. To do this, Clinique partnered with Criteo and used its commerce-focused OTT video advertising solution across major streaming platforms.

Criteo identified and targeted premium cosmetic shoppers and matched them across OTT inventory with unified reach and frequency. The campaign delivered nearly 7 million impressions to more than 2 million high-end shoppers and achieved an 81% view-through rate, helping Clinique scale awareness efficiently and driving strong engagement.

Clinique