Case Study: CLASS 101 achieves higher new-user conversions and lifetime value with Criteo Customer Acquisition

CLASS 101 reaches acquisition and lifetime values goals with Criteo Customer Acquisition

CLASS 101, a leading online learning platform in South Korea, wanted to grow brand awareness and drive more first-time purchases from relevant users while improving marketing efficiency. To do this, CLASS 101 partnered with Criteo and used Criteo Customer Acquisition to better identify target audiences across its website and app.

With Criteo, CLASS 101 launched campaigns focused on new-user acquisition and lower-funnel performance, helping improve purchase volume and reduce acquisition costs. The results included 485 new user conversions in 35 days, $100M in sales from new users over 35 days, $1.3M in user lifetime value, and a boost in ROAS from 14x to 24x.

CLASS 101

Hyunwoo Kim

Marketing lead