Case Study: Clarks achieves 130% increase in conversion rates and 44% uplift in sales with Criteo

Clarks sees a 130% increase in conversion rates with enhanced Criteo engine capability.

Clarks, the nearly 200‑year‑old global footwear brand, faced the challenge of advertising the right shoe to the right customer across a broad product mix and many online outlets while staying top‑of‑mind at purchase. With prior emphasis on paid search and affiliates, the ecommerce team sought greater scale and efficiency in performance display and partnered with Criteo to improve targeting and campaign performance.

Using highly personalized ads driven by site data and inventory, weekly optimization with a Criteo strategist, and an April 2014 upgrade to Criteo’s bidding‑intelligent engine, Clarks focused bids on users most likely to convert rather than just click. The streamlined, conversion‑focused approach delivered a 130% increase in conversion rates and a 44% uplift in sales.

Clarks

Kylie Beals

eCommerce Marketing Manager