Case Study: Clarks Achieves 15% ROAS Lift with Criteo

Clarks records +15% with Criteo and AgilOne strategic partnership

Clarks, a multi-channel shoe retailer, wanted to drive more shoppers to ClarksUSA.com and better own the customer relationship across online and offline channels. To address this challenge, Clarks worked with Criteo, using a strategic partnership with its customer data platform, AgilOne, to unify customer data and improve targeting.

Criteo helped Clarks cleanse and stitch first-party data into enriched shopper profiles, match them to online identities, and deliver personalized display campaigns. The result was a broader addressable audience and stronger measurement of shopping behavior, with measurable post-click impacts including 15% buying the same product in-store, 28% buying from the same category and brand, and 77% buying from the same category and/or brand.

Clarks

Kylie Beals

eCommerce Marketing Manager