Case Study: CheapOair achieves 277% iPhone sales growth and 56% lower cost per order with Criteo

CheapOair boosts iPhone sales 277% by supercharging their in-app efficiency and scale with Criteo

CheapOair, a top-five online travel agency known for scanning 450+ airlines to deliver guaranteed best fares, needed to better reach and convert mobile users as more bookings shifted in-app. Having partnered with Criteo for performance advertising for over three years, the company’s challenge was sustaining scale and efficiency during critical moments of the purchase journey on smartphones.

By leveraging Criteo’s expanded in‑app inventory and its latest optimization Engine—which automatically identifies high‑value in‑app users, bids accordingly, and serves dynamic ads based on prior browsing—CheapOair rapidly increased both scale and efficiency. In the two months after the expansion, iPhone performance improved dramatically: +277% sales, +356% order value, +199% ROAS and a 56% reduction in cost per order.

CheapOair

Brijen Rajput

SVP of Online Marketing