Case Study: BUTIK achieves 27% higher conversion and 21% lower Cost Per Order with Criteo's omnichannel solution

BUTIK Simplified Communications Across All Channels Which Led To A Dramatic Increase In Sales Whilst Reducing The Cost Per Sale

BUTIK, a European retailer, needed a clearer view of how customers moved between physical stores and digital channels. They wanted to know which shoppers were online-only or in-store-only, when offline shoppers first engaged digitally, and how to segment audiences to boost loyalty and revenue—while aligning communications and the user journey across all touchpoints.

Using Criteo’s omnichannel solution, BUTIK combined online behavior with offline sales to power personalized product recommendations and dynamic banners that drove in-store shoppers online. The campaign delivered a 27% higher conversion rate, 8% more web traffic from offline shoppers, an 8% reduction in Cost of Sale, and a 21% reduction in Cost Per Order.

Butik

Olga Artamonova

Digital Marketing Director