Case Study: BurdaForward achieves 40% revenue growth with Criteo Direct Bidder for AMP

BurdaForward implements Criteo Direct Bidder for AMP and sees 40% increase in revenue from Criteo

BurdaForward, one of Germany’s largest publishers behind brands like FOCUS Online and CHIP, needed to sustain strong monetization while adapting to a more privacy-focused adtech landscape and reducing reliance on Google. It turned to Criteo and its Direct Bidder solution for AMP to diversify demand and keep control of its ad technology.

By implementing Criteo’s Direct Bidder for AMP, BurdaForward gained access to premium demand and stronger competition for its inventory. The result was a 40% increase in revenue from Criteo’s ad buys, with improved monetization of AMP inventory and higher overall value without hurting the user experience.

BurdaForward

Jonas Weigt

Lead Developer