Case Study: bonprix achieves 20% new customer share with Criteo video campaigns

bonprix drives 20% new customer share with Criteo

bonprix, an internationally successful fashion company and part of the Otto Group, sought to transition its brand image from a mail-order company to a future-ready fashion brand. Their challenge was to realign marketing from a transaction-driven strategy to a full-funnel approach to drive efficient new customer generation and business growth. To meet this challenge, they partnered with Criteo.

Criteo implemented an upper-funnel video campaign for bonprix designed to reach new audiences and increase brand awareness. The solution included retargeting viewers with dynamic display ads and real-time optimization of user segments. The campaign delivered a 20% new customer share and a 45% new user rate from video. Additionally, ad recall increased by 49% compared to a control group. Following this success, bonprix plans to adopt video as a fixed component in its strategy with Criteo.

Bonprix