Case Study: Dynacraft achieves up to 1,000% ROAS with Criteo Sponsored Products

Bicycle retailer Dynacraft rides home up to 1,000% ROAS during the holidays with Criteo Sponsored Products

Dynacraft, a bicycle retailer, faced intense competition in the kids’ bicycle category during the critical Q4 holiday season and needed to boost visibility, secure top search and browse placements, and hit a 400% ROAS target. The company partnered with Criteo and used Criteo Sponsored Products to break through the clutter on major retail partners like Walmart.

Criteo implemented a targeted Sponsored Products strategy across key retailers, optimizing SKU selection, shelf placement, upper-funnel reach, and competitor product pages. The results were strong: Dynacraft achieved 650%+ ROAS in November, 800%+ in December, and 1,000%+ on Black Friday/Cyber Monday, along with a 5x increase in daily units sold, a 60% rise in category PDP views, and $359K in incremental sales.

Dynacraft

Patricia Gates

Director of Business Operations