Case Study: Bemol achieves higher ROAS and sales growth with Criteo Automated Bidding

Bemol increases return on ad spend with Automated Bidding

Bemol, a large department store chain in Brazil’s Western Amazon, wanted to accelerate ecommerce growth while improving ad efficiency and return on spend. Working with its agency Buzzer and Criteo, Bemol needed a way to reach shoppers across the funnel and hit aggressive ROAS goals without relying on constant manual bid adjustments.

Criteo implemented a full-funnel campaign strategy using Similar Audiences, Custom Audiences, customer lists, and Automated Bidding to optimize CPCs toward a set ROAS target. With Criteo’s solution, Bemol saw sales grow 470% year over year and cost of sale fall 80% year over year, while also generating more than $359K in incremental sales and maintaining scalable growth without increasing investment.

Bemol