Case Study: BBM achieves 50%+ higher CTR and 50% daily revenue growth with Criteo

BBM - Customer Case Study

BBM, one of the largest social mobile networks and the biggest in Indonesia with 63 million monthly active users sending about 17 billion messages per day, depended heavily on advertising revenue and processed over 2 billion ad requests daily. To keep ads relevant for users and more valuable for advertisers, BBM needed faster, more accurate insights into users’ customer journeys and better inventory pricing.

By partnering with Criteo, BBM applied retargeting technology and shopper insight data to optimize inventory pricing and gain access to Criteo’s premium advertiser network, allowing them to monetize the right impressions at the right value. In 12 months this drove a more than 50% increase in overall CTR, a 50% uplift in retail-related ad CTR, and a 50% growth in daily revenue.

BBM