Case Study: Aventon achieves higher ROAS with Criteo

Aventon Bikes cruises to higher ROAS with connected campaigns across the funnel

Aventon, the electric bike company, wanted to become a top-of-mind leader in the fast-growing ebike market while driving significant revenue growth. To do that, Aventon partnered with Criteo to support its full-funnel digital advertising strategy and improve performance across upper- and lower-funnel campaigns.

Criteo unified Aventon’s campaigns with connected contextual targeting and reporting, helping keep the brand top of mind and bring high-intent traffic back to the site. The results were strong: Aventon reached a 100% ROAS with contextual targeting, generated about 600 million impressions, and saw a 25% increase in ROAS on lower-funnel campaigns influenced by upper-funnel video, showing clear measurable impact from Criteo.

Aventon

Adele Nasr

Chief Marketing Officer