Case Study: Apartments.com boosts traffic and lowers cost per visit with Criteo

Apartments.com boosts visit traffic 158% with Criteo

Apartments.com, a leading rental marketplace, aimed to generate high-quality leads and increase site traffic to maintain its competitive edge. To address this challenge, they partnered with the vendor Criteo for a full-funnel marketing strategy.

Criteo implemented a solution using its audience targeting and dynamic creative capabilities, spanning from prospecting to retargeting. The results for Apartments.com were significant, including a 158% increase in visit traffic, a 101% increase in reach, and a 41% decrease in cost per visit, demonstrating improved engagement and cost efficiency driven by Criteo.

Apartments.com