Case Study: ANSWEAR.com achieves wider audience reach with Criteo

Answear.com expands their reach to a wider audience

Answear.com, a fashion retailer in central and eastern Europe, wanted to expand beyond its existing audience and attract new customers more efficiently. While it already worked with Criteo on lower-funnel retargeting, the company needed a consideration-focused solution to reach people earlier in the buying journey and better match shoppers with its wide catalog of 300+ brands and 86,000 products.

Criteo implemented a branding campaign using its similar audience targeting and Creative Offering to identify high-value prospects based on lookalike browsing and purchasing behavior. The result was strong growth, including a 240% increase in website visits, a 277% increase in audience, and a 978% increase in new users reached, along with a lower bounce rate and more recurring visits for Answear.com.

ANSWEAR.com

Katarzyna Leboch

Performance Marketing Manager CEE