Case Study: Anheuser-Busch InBev achieves 650% ROAS with Criteo Sponsored Products

Anheuser-Busch sees 650% ROAS with Criteo Sponsored Products

Anheuser‑Busch InBev, the world’s largest brewery, needed to boost sales of several regional and craft brands that had lower share than Budweiser and to reach regional beer connoisseurs. New to commerce marketing, the company aimed to leverage online grocery channels to increase consideration and drive purchase for brands like Wicked Weed, Devils Backbone and Blue Point.

AB InBev ran an “always on” Criteo Sponsored Products campaign in 2017, rotating brands across retailers such as Fresh Direct, Peapod and Walmart and using SKU‑level attribution to tie ads to point‑of‑sale outcomes. The targeted placements and data-driven insights drove add‑to‑cart behavior at the point of purchase and delivered a +650% average ROAS, enabling measurable, scalable reinvestment in winning media.

Anheuser-Busch InBev

Carolyn Littlefield

Anheuser-Busch InBev