Case Study: Anacapri achieves higher revenue and ROI with Criteo Automated Bidding

Anacapri boosts revenue and ROI with Automated Bidding

Anacapri, the Brazilian footwear brand, was looking to improve lower-funnel ecommerce campaign performance and justify greater investment in this channel. Working with Criteo and its agency Adtail, the company wanted more control over ROI while reducing the manual effort of managing CPC bids.

Criteo recommended its Automated Bidding tool, which adjusts CPCs automatically to meet predefined goals. As a result, Anacapri reported a 35% average increase in last-click ROI, alongside month-over-month gains of 29% in revenue and 24% in ROI, helping the brand defend increased spend in lower-funnel campaigns.

Anacapri

Caroline Rocha

Media Supervisor