Case Study: Ulta Beauty achieves stronger fragrance sales with Criteo

An always-on campaign helped a prestige fragrance brand achieve strong sales at Ulta Beauty

A leading prestige fragrance brand working with Ulta Beauty wanted to maintain share of voice, improve return on ad spend, and increase sales. To meet those goals, the brand partnered with Criteo to support lower-funnel media strategies on Ulta Beauty’s website.

Criteo implemented an always-on audience growth campaign to secure top ad placements, guide CPC and spend, and provide ongoing performance reporting and optimization insights. The strategy helped the brand sustain strong presence during key periods and delivered $1.8M in sales, 16M impressions, 56% share of voice of total clicks, and a 271% return on ad spend.

Ulta Beauty