Case Study: allbeauty achieves festive season sales growth with Criteo Retargeting

Allbeauty wins the festive season with Criteo Retargeting

allbeauty is a UK online beauty retailer offering a wide range of products and fragrances, and it wanted to make the most of the Black Friday and Christmas peak season while improving the customer experience and growing its audience. To support this goal, allbeauty turned to Criteo and its retargeting solution to help drive more return visits and conversions.

Criteo implemented conversion-focused retargeting campaigns for allbeauty, alongside the retailer’s website updates, to increase visibility and encourage repeat purchases. The result was a strong seasonal uplift, with Cost of Sales down 22%, sales up 7%, and revenue up 14%, prompting allbeauty to plan further investment in Criteo-powered channels and acquisition campaigns.

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