Case Study: Electrolux achieves 427% ROAS and 19.1% category sales growth with Criteo Sponsored Products

After strong performance with Criteo display campaigns, Electrolux increased success with Criteo Sponsored Products

Electrolux, a European home appliances manufacturer spanning cooktops, dryers, dishwashers and ovens, needed a scalable advertising solution to boost visibility for new products and technologies and drive awareness and sales. After strong results with Criteo display campaigns, the brand sought easier campaign management and optimization across a wide SKU portfolio and multiple retail sites.

Electrolux adopted Criteo Sponsored Products—native, machine-learning-driven product ads targeting high-intent shoppers across 70+ retail sites with SKU-level attribution—and applied campaign learnings to refine product emphasis, spend and placements. The program delivered a 427% ROAS, a +19.1% share of category sales revenue and 30% of shoppers trading up to a premium-priced Electrolux product.

Electrolux

Carole Ginda

Head of Digital Marketing France