Criteo
247 Case Studies
A Criteo Case Study
aCommerce, a leading Asia Pacific eCommerce enabler, needed a tool to drive measurable business outcomes by bringing customers back to client sites and completing purchases. The company selected Criteo for the flexibility and strength of its algorithm to meet that challenge.
Criteo’s dynamic retargeting performance advertising platform personalized display ads and product recommendations in real time based on browsing and purchase intent, resulting in a 6x increase in customer acquisition, 2.7x growth in unique visitors, an 84% reduction in cost per acquisition, and an 8x increase in revenue for aCommerce clients.