Case Study: Walmart Mexico beauty brand achieves +221% unique visitors and ROAS gains with Criteo

A beauty brand exceeds return on ad spend and impression goals at Walmart Mexico

A personal care and beauty brand wanted to improve its online performance at Walmart Mexico by increasing brand awareness, driving more impressions, and exceeding return on ad spend goals. The company partnered with Criteo and its Retail Media Platform to support these objectives.

Criteo recommended increasing the budget and running two campaigns: one focused on ROAS and another on impressions. With optimization tactics like CPC adjustments, bid multipliers, and SKU changes, Criteo helped boost sales at Walmart Mexico and deliver a +221% increase in unique visitors.

Walmart Mexico