Case Study: Controlle centralizes multichannel customer conversations with Crisp

Centralizing conversations from multiple channels

Controlle, a company serving energy managers in industrial businesses across multiple countries, needed a better way to centralize customer conversations and make support more human and intuitive. The team used Crisp to manage messages coming in from channels like email, WhatsApp, and Trello, while keeping up with users who were often too busy for phone calls.

With Crisp, Controlle gathered its support, sales, and marketing teams around one multichannel inbox and used HubSpot integration to sync leads into its CRM. Crisp also helped route conversations by source and turn WhatsApp into a shared inbox, improving responsiveness and visibility across teams. According to Controlle, the result was a better customer experience, stronger collaboration, and an enhanced brand image, with Crisp praised as a highly reactive and continuously improving platform.

Controlle

Lisandra Fernandes

Customer Service Manager